Are children attracted by cigarettes packaging? – Shocking impact of tobacco packaging on children.

Is there any influence on children by tobacco packaging? 

My answer is yes. Especially when they see their parents smoke. The packages are very colorful with different images and color effects what can drag children attention. I would like to share a video which shows what kids think about cigarettes packaging...

The movie shows exactly the packaging affect children and it is just shocking... but actually we shouldn't be shocked because we know it is true – tobacco packaging are too fancy, trendy and colorful. In my opinion they shouldn't. Children like if something is shiny, colorful and with images. They have very powerful impact on kids. 

Taking this problem from the designer and producer side I have to sadly say that is is business and this is what producer wants. This is the main goal of every company to attract people's attention and drag as many consumer as possible. So within this criteria the packages are just great because they drag adults attention as well as children. This can predict even more consumers in the future because of the fact that kids are attracted already and will probably try to smoke in theirs future. On the other side the packaging as it is only for specific audience – in this case smoking adults, should suit their lifestyle only and should attract only that specific audience. However I think the tobacco companies don't care about it they want as many consumers as possible because it is a profit for them.

There is a case about plain cigarettes packaging. Is it fair for tobacco companies to discourage their audience by changing the packages visualization? Firstly some of the companies might bankrupt, so it is connected with that many people will lose their jobs. But secondly if nothing change we will not save our life because smoking causes many diseases. 

In my opinion our life, our population's health is the most important thing and we should all consider and accept the new plain cigarettes packaging because maybe it will help many people in the future.

The new report reviews tobacco industry documents from over the last half century as the future of tobacco packaging is being considered in a Department of Health public consultation.

My analysis is based on the article from 

Thursday 26 April 2012, Cancer Research Uk: New report and film reveal shocking impact of tobacco packaging on children [online], http://info.cancerresearchuk.org/news/archive/pressrelease/2012-04-26-new-report-and-video-reveal-impact-of-tobacco-packaging-on-children [ accessed 28 April 2012]

How to engage with customers?

I think this drink packaging is a very good example of engaging and innovative packaging, which attracts people its surface design. It shows natural and architectonic beauties, and the joy and festivities of the people.

Pierini Partners designed a special edition for Brahma, enhancing the best aspects of the Argentinean Northeast:

• a woman's smile (kindness and warmness),
• a fish (fishing richness and entertaining activities),
• a toucan (as a symbol of beautiful landscape and its singular and attractive fauna)

The composition of the surface design is very dynamic and in the same way exciting because of the bright colors and curvy shapes connected with anti-curved lines. All these aspects make the design interesting for kids as well as for adults.

Have you heard about Smart LId?

“Our European expansion continues with the planned introduction of the Smart Lid into the first Scandinavian country”, said Nick Bayss, inventor and Managing Director of Smart Lid Systems. 

In my opinion that lid is a great idea! Business people are always in the rush and they drink their coffee on the go-in the car, bus, train or walking. The inventor spend his life growing up in his parents’ coffee shops, and running his own coffee shops for the last 15 years. And he noticed that there are two ways people got burned with hot coffee.  “The first is that they underestimated the temperature of the coffee. The second, and probably the greatest cause of serious scalding, was when the lid was not put on the takeaway cup correctly.” this is really true. His safe lid changes color when the liquid inside is very hot but also when it isn't correctly placed on the cup. There are many colors of the lid and it changes always from dark to lighter color to aware consumer about the temperature of the drink.

The lid seems to be very useful and helpful. It has great function and also makes the packaging interesting and engaging with consumers.

tradition or innovation...

http://www.printcontrol.pl/?p=1002

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