How to engage with customers?

I think this drink packaging is a very good example of engaging and innovative packaging, which attracts people its surface design. It shows natural and architectonic beauties, and the joy and festivities of the people.

Pierini Partners designed a special edition for Brahma, enhancing the best aspects of the Argentinean Northeast:

• a woman's smile (kindness and warmness),
• a fish (fishing richness and entertaining activities),
• a toucan (as a symbol of beautiful landscape and its singular and attractive fauna)

The composition of the surface design is very dynamic and in the same way exciting because of the bright colors and curvy shapes connected with anti-curved lines. All these aspects make the design interesting for kids as well as for adults.